Rodeo Drive is a multi-part look into the world of professional rodeo
through the eyes of Trevor Knowles, a 28 year old world class
Steer Wrestler as he attempts to win a national title.

Over the course of 100 rodeos, Trevor will attempt to reach the
National Finals Rodeo in Las Vegas, and the money and prestige
that he hopes awaits him.

This is a look at the world of professional rodeo from the inside,
from the point of view of one of the more than 700 athletes that
traverse tens of thousands of miles across North America in search
of those perfect moments when horse and rider are one, working
together toward the goal of wrestling a 600 pound steer to the ground
in less than three seconds.

This is a look at the brotherhood that exists between cowboys themselves,
and the vast families of people behind the scenes who support them.

Rodeo Drive is a look at one of America's most unique cultural expressions --
and a look at a multi-billion dollar business and the people behind it. It is the
story of a father and son, an athlete and his agent, the story of 4 cowboys
who crisscross the country both as the closest of friends and the fiercest
of competitors.

To document this quest for a professional athletic championship will see
a crew on the road for ten months, shooting hundreds of hours of HD footage,
following Trevor and his team through almost every state in the U.S., covering
tens of thousands of miles and all of the moments that all lead up to one
week in Las Vegas where dreams can come true, or be postponed for at least
another year.

Join us as we bear witness to 300 days in the life of America, join us on our
Rodeo Drive.